Hi, I'm Alex

I’m a software engineer with 7 years of professional experience, a salary worker.

I started coding when I was in high school, my first language was C++ (I know, terrible first language choice) that learned on the side, tearing my hair out (especially when learning about pointers).

I tried to code a password manager as my first program, yes, in C++, and it did not work at all. But it was a good learning experience. You can imagine how much easier it was to then study languages like Python and Java as a school curriculum.

I didn’t work on any coding side projects while in high school or university, at least not in a meaningful capacity. My goal was always to learn and I enjoyed building something out of nothing.

Machine learning and university

I got really interested in Machine Learning during my undergrad, and several of my projects were directly related to using neural nets (CNNs and RNNs were the most advanced during that time) as a means of getting to a particular goal.

During the last year of uni, I really wanted to find a job, and it was a very warming thought that I would get paid for something that I enjoy doing in my free time. Deep inside I knew that at some point exchanging finite time for money would not be sustainable for me, and that I would want to do my own thing. I didn’t know what it would be yet.

First project

Later I started working on a commercial project that would connect guests directly with hotels, kind of like a remote control for any hotel, conveniently in one app. Only I knew about it at a time, and I had absolutely no idea how to let anyone else know about it. This project was my first one, it took 3 years, and it failed.

Building in public

Then I found out about “build in public” community on X. It was saturated at that time already, a lot of people were building in public, but it gave me an idea about how to let people know about my products. Furthermore, this community always fed my mind with new ideas about business and marketing. Those ideas helped me overcome the roadblock of 0 people knowing about my product. It’s better now, but marketing is still very hard to do.

What I’m working on now

Currently I’m working on one project, Kuriei. It turns any product URL into ad creatives that can be used for Google/Meta/etc. ads. The whole workflow takes only several minutes. I started working on AI ads idea in the summer of 2025, and Kuriei is the third version of this project that took only a week to build. The first two versions were extremely bulky, hard to use, difficult to understand, and bloated with features nobody asked for. The current version is lean, has only one flow, and can be clicked all the way through with a mouse, and most importantly, it produces great results. At the time of writing this, new users get 4 free image credits to try it out, no credit card required, so go try it out and let me know how you like it!